Part 2/6:
The speaker emphasizes that their company gives away bottled water for free, financed by advertisements on the packaging. This innovative model turns traditional sales on its head: "We put ads on the bottle, and that pays for everything." As a result, each bottle not only hydrates but also contributes to a larger cause. For every bottle distributed, ten cents are donated toward building wells in developing countries. This approach effectively makes their product negatively priced—the advertising revenue covers costs and funds international aid initiatives.