Part 3/7:
Alannah’s transition from hobbyist to entrepreneur was initially slow, with her sales limited to friends and family. The turning point came after the George Floyd protests, when she decided to create a fundraiser and shared a heartfelt video that unexpectedly went viral. The outpouring of support and attention from a broader audience led to an explosion in orders—over 300 in just a short period—forcing her to rethink her business operations.