Part 4/6:
The implications of this innovation are significant. The global demand for coffee continues to surge, predicted to double over the next three decades. However, this growth comes with a heavy environmental price tag, especially in regions where coffee cultivation leads to widespread deforestation and habitat loss.
Farmers are under increasing pressure to meet rising demand, often at the expense of ecosystems and local communities. Atomo’s lab-grown coffee offers a promising alternative—by eliminating the need for land-intensive farming, it could dramatically reduce the ecological footprint of coffee production.