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Interestingly, the company frames these campaigns as "synthetic" rather than CGI or traditional animation, underscoring the increasing reliance on AI-generated visuals. The latest ad prominently features animals and festive scenes, aiming to evoke the nostalgic magic of Christmas without directly depicting human characters—an evolution enabled by advances in AI rendering.
Improvements and Consumer Perception
According to sources, this year's AI ad shows noticeable technical advancements. The imagery—particularly of fluffy animals, snowy landscapes, and Santa—looks more convincing and less "off" than the prior year's effort. While some subtle telltale signs of AI still exist upon close inspection, the average viewer likely perceives the ad as CGI, not AI-generated.