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Hempitecture is poised to compete with well-established brands like ROCKWOOL, with HempWool priced around $1.35 per square foot compared to ROCKWOOL's $0.90. While hemp insulation is somewhat more expensive, the environmental and health benefits provide compelling reasons for adoption. The goal is to reach cost parity through increased production scale and domestic manufacturing, which will reduce costs associated with shipping and raw material procurement.
The company aims to begin manufacturing in the U.S. within a year, emphasizing the importance of large-scale hemp fiber procurement. This large-volume approach will decrease costs and make hemp insulation more accessible, ultimately transforming industry standards.