Part 5/9:
Before launching August, Nadya grew their Instagram following to an impressive five times larger than Tampax, without any paid advertising. Posts like revealing menstrual blood or addressing period shame garnered thousands of likes and ignited debates. These posts were met with mixed reactions, from admiration to outrage, but importantly, they opened up conversations that were historically avoided.
This social media success convinced investors of the movement's potential. In June 2021, August secured $2 million in seed funding, reflecting confidence in their brand and message. Currently, their products are sold exclusively online, targeting direct-to-consumer markets, avoiding traditional retail channels.