Part 8/9:
Nadya believes that every movement begins with conversation. Today’s Generation Z is vocal, diverse, and determined to correct the mistakes of previous generations—be it mental health awareness, body positivity, or gender inclusivity. She and her team are betting on this cultural energy to propel their mission forward.
August positions itself as a mission-driven brand that aims to change how society perceives and discusses periods. They want to replace shame with empowerment, reimagining menstrual products as tools of self-expression. Nadya emphasizes their commitment to authenticity, sharing messages from users who express newfound confidence and community after engaging with their content.