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Drawing inspiration from comic books and superhero archetypes, Mayden embraced a transformative approach: encouraging children to see themselves as heroes. This idea is supported by research like the Batman Effect, which shows that when kids imagine themselves as superheroes, they perform better on tests and demonstrate heightened confidence.
The Super Heroic Approach: Designing for Transformation
Mayden’s company, Super Heroic, is built around the concept that dressing and acting like a hero can inspire children to behave heroically and outperform their own expectations. Their products, ranging from footwear and apparel to content and physical play experiences, are designed to foster this hero mindset.