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Mayden emphasizes that children's products should not be a scaled-down version of adult shoes or clothing. Instead, they deserve the best tailored to their physical and psychological development. Super Heroic focuses on gender-neutral colors, inclusive designs, and products that fit the modalities of play typical for children, such as running, jumping, and climbing.
Such thoughtful design helps nurture confidence in children, which translates into success in school and beyond. "When kids discover what they can do on the playground, that confidence carries over into the classroom," Mayden asserts. Ultimately, his goal is to inspire children to see themselves as their own heroes, capable of surpassing even their heroes like Michael Jordan.