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Historically, Vegas thrived on gambling revenue, with casinos offering free shows, food, and drinks to attract patrons to their tables. In recent years, this model has flipped. Now, gambling accounts for less than 25% of casino earnings, with non-gambling sectors—retail, entertainment, and dining—taking center stage. This shift has been driven by changing consumer habits: Generation Z, the emerging dominant demographic, spends less alcohol and gambling money and prefers experiences like outdoor adventures and social media-driven dining. Consequently, even new resorts like Resorts World, one of the most expensive in Vegas history, struggle with low occupancy and dwindling revenues, echoing doubts about the city’s vitality.