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Jonathan Ward’s vision for Icon stems from a deep appreciation for iconic design principles and a desire to preserve craftsmanship amid an era of automation. He explains, "Our purpose is to reference vintage icons while evolving them for the future,” emphasizing a commitment to quality over quantity. The name "Icon," chosen by his wife, encapsulates this ethos—celebrating classic designs like the 1949-1951 Mercury coupe, which many consider the ultimate "lead sled" of its time.
Instead of simply restoring old cars, Icon reimagines them with a revolutionary approach: infusing them with modern electric vehicle (EV) technology while maintaining their vintage charm. The result is a vehicle that looks rooted in history but performs with today's cutting-edge capabilities.