Part 6/9:
A core message from the Icon philosophy is the importance of materials and durability. DiTullo reflects, "If you invest in high-quality materials upfront, you're spending less in the long run." The idea champions a culture shift away from disposable consumerism toward valuing products built to last, sparking a broader reconsideration of materialism in contemporary society.
Furthermore, colorful examples showcase this craftsmanship: handcrafted alligator leather with aged patinas, meticulously hand-painted interiors, and advanced in-dash AC systems. These details underscore a commitment to the small, often overlooked elements that make vintage cars unique and desirable.