Part 7/9:
Jonathan Ward hopes that Icon's approach isn't confined solely to cars but could inspire a larger movement of revival in industrial arts and craftsmanship across industries. He suggests that nurturing an appreciation for quality materials and attentive manufacturing could lead to a cultural shift—one that appreciates longevity and sustainability over short-term convenience.
This movement resonates with consumers increasingly seeking products that are not only functional but meaningful—crafted with care, and capable of enduring generations.