Part 4/10:
Rob explains that the project's core involves collecting small bits of information from the internet—such as online activity, social media posts, images, tattoos, or distinctive markings—that could help identify and locate missing people. The platform encourages participants to explore publicly available data, transforming their efforts into a collective, competitive search. Certain data, even seemingly insignificant, could serve as a vital clue—helping to track a person's travels, current location, or physical features.