Part 6/11:
Encouraged by this enthusiasm, they crafted a plan: sell annual sponsorships for $100, offering perks to supporters. The goal was modest but ambitious: secure 300 sponsors by a specific date to keep the store afloat. To everyone’s astonishment, they received 300 sponsors within 42 hours. By the end of 2015, nearly 900 individuals had pledged support, turning Borderlands from a failing business into a community-backed institution.