Part 8/10:
However, to truly compete with traditional farming, vertical farming must reach cost levels that make it the economic default, not just an environmentally friendly niche. Achieving this competitive edge involves continuous technological improvements, larger scale operations, and further market acceptance.
Consumer Perception and Education
One of the more difficult barriers to widespread adoption is consumer skepticism. Many people perceive indoor-grown plants—or "soil-less" produce—as unnatural or inferior, despite evidence that vertically farmed produce can be more flavorful, nutritious, and longer-lasting than conventionally grown items.