Part 6/10:
Challenges and Learning Curves
Myers candidly shares the difficulties faced in launching AKUA. Her enthusiasm often led to hasty decisions—such as giving away equity to early team members who didn't stay long, which proved costly when explaining to investors. The startup's early days involved trial and error, including a rocky beginning with kelp jerky products that failed to take off. They faced setbacks when co-packers refused to produce their products, forcing them to navigate manufacturing hurdles.