Part 3/7:
For O'Hayer, building a successful company involves more than financial success; it's about creating a meaningful impact. He champions the idea that a compelling purpose can serve as the guiding star for a company’s actions and culture. As the founder of Vital Farms, he emphasizes that their mission is "to bring ethically produced food to the table."
He explains that purpose acts as a catalyst for sustainable success. When a company operates with a core mission—such as promoting ethical food production—it naturally attracts stakeholders who share those values and are committed to the company's vision.