Part 6/7:
The idea of taking Vital Farms public surfaced as a strategic move to preserve their mission. O'Hayer explains that an IPO would enable the company to avoid being sold and ensure its ongoing commitment to ethical practices and its purpose. By offering shares that openly reference their dedication to Conscious Capitalism—the term even appears many times in their filings—they communicate their mission transparently to investors.
He emphasizes that being financially successful and practicing conscious business is not mutually exclusive. In fact, aligning profitability with purpose often leads to superior outcomes for everyone involved.