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For Wade, a true capitalist is someone who seeks to be part of a solution rather than perpetuate problems. She describes herself as a capitalist whose goal is to contribute positively to society. Her vision aligns with what she refers to as Conscious Capitalism, a philosophy that advocates for business practices rooted in social responsibility, ethical considerations, and purposeful impact.
The Mission Behind Skin Is Skin
Wade is the founder and CEO of Skin Is Skin, a lip balm brand with a powerful social mission: to fight discrimination. The product is more than just a beauty item; it serves as a daily reminder for individuals to stay aware of their biases, which often operate on autopilot. By doing so, the brand aims to foster greater self-awareness and inclusivity.