Part 4/6:
The Power of Branding to Shape Culture
Wade advocates for brands as catalysts for cultural transformation. Unlike imposed mandates or purely charitable initiatives, brands have the unique power to inspire and captivate attention. A successful brand, she argues, must be inspiring enough to not only attract consumers but also to encourage ongoing engagement and collective growth.
Entrepreneurs as Problem Solvers
Addressing why many entrepreneurs start their ventures, Wade highlights that most are driven by desire to solve local problems rather than the pursuit of wealth. She aligns her own work with this mindset, emphasizing her commitment to addressing social injustices, particularly around discrimination.