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Enter Francois, a seasoned designer with a history of revolutionizing wearable technology. With experience as the lead designer of the iconic Beats by Dre, Francois is now channeling his expertise into developing a next-generation face mask that confronts these cultural and design challenges head-on.
From Beats to Masks: A Culture Shift Through Design
Francois’s journey began long before the pandemic, during his time at Apple working on Beats. Valued at a staggering $3 billion in Apple's portfolio, Beats exemplify how powerful good design and branding can be. Yet, Francois reflects humbly on his own earnings from that venture—just 42,000 dollars annually—highlighting that true innovation in design isn’t solely about monetary gain but about influencing culture.