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His experience with Beats taught him that redesigning wearables isn’t just about aesthetics; it’s about reshaping social norms. A crucial insight he emphasizes is that "intuitive" design—products that feel natural—requires intentional creation. He draws parallels to other technologies, such as tablets and VR glasses, which once seemed strange but are now commonplace.
The Power of Iconic Design in Wearable Culture
The success of Beats underscores the importance of creating bold, memorable designs that become cultural symbols. Francois recalls how the full circle shape of Beats headphones and the concentric circles of the B logo were deliberately crafted to be both distinctive and scalable, helping to establish their iconic status.