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Would the same approach work for masks? Francois suggests that celebrity or political endorsements could play a vital role in normalizing masks and making them fashionable or aspirational. Ultimately, whether masks are seen as utilitarian or stylish will determine their everyday use.
The Future of Wearables and Masks
Designing future masks that are both effective and stylish isn’t just a technical challenge—it’s a cultural one. Francois and other innovators believe that good design combined with clever branding can turn masks into sought-after, expressive accessories, much like how Beats redefined headphones.