Part 1/11:
Ford's Safety Insights: Pioneering a Proactive Approach to Traffic Safety
In the United States, over 37,000 lives are lost annually on the roads, highlighting the critical importance of transportation safety. Traditionally, efforts to improve safety have focused on analyzing crash data—looking at where accidents happen and attempting to rectify those specific locations. However, a paradigm shift is underway, driven by innovative technology and data analytics, emphasizing the importance of understanding near misses and proactive safety measures.