Part 4/11:
Building on this data-driven foundation, Ford has developed Safety Insights, a dynamic and innovative tool designed to aid cities in improving traffic safety. Unlike traditional methods, Safety Insights offers a comprehensive overview of safety conditions by combining crash data with near-miss indicators, simulations, and predictive analytics. This system enables urban planners and traffic engineers to move beyond merely identifying problem areas and toward modeling solutions and estimating their potential impacts before making any physical changes.