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Creating a memorial diamond is a meticulous and emotionally charged process. The process involves growing diamonds under pressure in specialized machines, utilizing scientific expertise that often originates outside the United States. Archer recounts the challenges of building a supply chain—negotiating with scientists in Europe and Russia, overcoming cultural and language barriers, and facing setbacks such as supply disruptions.
Despite these hurdles, Eterneva gained a significant breakthrough in 2019 with a $600,000 investment from Mark Cuban. This exposure on Shark Tank marked a turning point, elevating the company's profile and sparking broader interest in the concept of diamonds as symbols of remembrance.