Part 8/9:
One of Archer’s core convictions is that society must confront and destigmatize death and grief. Businesses like Eterneva aim to serve as catalysts for cultural change by normalizing conversations around loss and providing healing tools. By meeting people at their emotional crossroads and offering a lasting symbol of love and remembrance, Eterneva seeks to shift perceptions of grief—transforming it from a taboo subject into an opportunity for reflection and growth.