Part 4/9:
However, the company found breakthrough success in bars, clubs, and specialty stores. Bars that were initially skeptical became enthusiastic customers once they realized the product sold well—sometimes moving five cases weekly. Whole Foods marked a significant milestone, recognizing Liquid Death’s unique position in the market as an environmentally conscious water brand that donates a portion of profits to ocean cleanup efforts. This momentum paved the way for major placements in Target, Publix, Albertsons, and Safeway.