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Liquid Death’s branding hinges on being provocative, humorous, and irreverent while promoting sustainability. The name symbolizes the brand’s mission to "bring death to plastic bottles" since most plastic waste isn’t truly recyclable. Its cans are designed to be an eco-friendly alternative, aligning with the company's environmental commitment.
Marketing on social media is at the core of Liquid Death’s strategy. Instead of expensive traditional advertising, the brand relies on edgy, clever content—videos, memes, and humorous branding that create a cultural buzz. The company emphasizes the importance of craftiness in marketing, encouraging ideas that may seem "bad" or unconventional because they often turn out to be the most innovative and impactful.