Part 3/10:
WearWorks was founded with a mission inspired by experiences of their blind friend, Marcus Engel, who became an advisor to the company. Kevin and Keith sought to leverage their expertise in haptic design to create innovative solutions that could meaningfully impact the lives of visually impaired individuals. Their guiding question was: how can we design a product that truly changes lives?
The answer materialized in the form of the Wayband—a sleek, functional wristband that guides users through vibrations indicating whether they are on the correct path or veering off course. The guiding principle was simple yet profound: no visual or audio cues, just subtle vibrations that communicate direction.