Part 2/7:
Driven by this vision, Museum Hack was launched as an enterprise offering unconventional tours of world-renowned museums. The founders saw an opportunity to attract a younger demographic by disrupting the typical museum experience. Interestingly, their main competitor was not other tour companies but the free, formal tours offered by museums themselves, led by art history experts. Despite the stiff competition, Museum Hack’s outsider perspective and fresh approach proved to be their secret weapon.