Part 3/7:
The journey from an outsider’s passion project to a successful business is both inspiring and instructive. The founder, Nick Gray, shares how his initial inspiration came from a romantic museum date that sparked his curiosity about art and history. Inspired, he began giving free, informal tours to friends, sharing stories of "three cool things" he found and "five things" he wanted to steal."
Over time, what started as a hobby caught the attention of a blog, which led to an overwhelming influx of interested visitors—over 1,300 emails overnight. This pivotal moment transformed a passion into a serious business opportunity, a classic example that outsider perspectives can bring innovation and success.