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In the early days, the team relied heavily on wedding proposal tours and private parties. But as the demand grew, so did the need to scale operations. The core issue was that regular museum tours, priced at around $59, just covered costs and couldn't accommodate full-time staff. To grow further, the company pivoted toward business-to-business sales, offering corporate tours that added a leadership component, appealing to professionals seeking team-building activities.
This strategic move paid off, allowing ticket prices to rise from $59 to $159 and increasing ticket sales. By 2018, Museum Hack was generating an impressive $2.8 million annually, demonstrating how targeted growth strategies can revolutionize a niche business.