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Much of Bite's mission centers around tackling a pervasive environmental issue: over 1 billion plastic toothpaste tubes end up in landfills and oceans annually. Lindsay recognized this staggering statistic early on and was motivated to provide a sustainable alternative. Bite offers toothpaste tablets packaged in eco-friendly materials — glass jars and compostable refill pouches — ensuring zero plastic from production to disposal. Her dedication to solving this niche problem exemplifies how targeted innovation can contribute to global sustainability.