Part 4/10:
Starting Bite wasn’t without difficulties. Lindsay describes those early days as full of trial and error—testing countless formulations, learning about chemistry online, and consulting with dental professionals. She recalls jammed fingers from shared equipment and long nights balancing her full-time job with her startup efforts. Her initial viral Facebook video was a game-changer, dramatically increasing sales from just $6,000 in the first year to over $200,000 in a single week. This surge validated her product and helped establish her brand presence.