Part 2/7:
Melissa Perrin articulates a clear philosophy: "When people think of banking, they probably expect you to focus on profit first, but we put purpose and our people before profit and trust that the profit will follow." This approach reflects a fundamental shift from traditional profit-centric models to a more holistic vision of banking as a force for good. At First United Bank, purpose isn’t just a slogan but a lived principle woven into everyday operations.