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Having performed the Jet 2 voiceovers for seven years, Listister observed the sudden spike in popularity after the ad campaign launched in 2022, featuring the song "Hold My Hand" by Jess Glenn. What was initially a routine commercial job has morphed into a social media sensation, with her voice appearing in videos ranging from humorous falls down hills to scenes with giant spiders and even elephants—an eclectic mix that underscores the meme's widespread appeal.