Part 4/11:
Canavan advocated for a shift in how the military is marketed to attract recruits, emphasizing duty, sacrifice, and patriotism rather than lifestyle perks. He observed that the US has successfully boosted military recruitment through pride and national duty, and he suggested Australia should follow suit. He also addressed the importance of restoring national pride among young Australians, asserting that despite some teaching to the contrary, pride in Australia persists and can be harnessed through positive messaging.
The discussion concluded with the idea of a "gap year" style national service—short-term, non-combat programs that could act as a gateway for youth to develop discipline and perhaps inspire long-term military careers.