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The industry has responded primarily by raising prices rather than improving content quality or value. For example, the cost of YouTube TV soared from $35 in 2017 to over $83 per month, and if these disputes persist, prices could climb even higher. Broadcasters seek to change regulations concerning retransmission negotiations, aiming to enable direct negotiations with individual streaming platforms like YouTube TV, which could lead to increased fees and regional blackouts—further inconveniencing consumers.