Part 8/12:
The corporate tug-of-war has broader implications, extending into content ownership. Disney has pulled all of its movies from Google TV, YouTube, and Google Play for purchase and rental. While previously purchased titles remain accessible, new purchases are barred, effectively making new content unavailable on these platforms. In response, Google has withdrawn from Movies Anywhere, a service that allowed consumers to sync their purchases across different platforms—an innovative approach that benefited consumers by making movies more portable.