Part 1/11:
Netflix’s New Metrics and the Opaque Game of Viewership Inflation
In a recent discussion on the YouTube channel Clownfish TV, hosts Neon and Geeky Sparkles delved into Netflix’s latest move to revise its advertising metrics — specifically, the introduction of a new metric called monthly active viewers (MAV). This change appears to be part of a broader strategy to inflate apparent viewership numbers, raising questions about transparency, accuracy, and the potential consequences for advertisers, consumers, and investors.