Part 6/11:
There’s skepticism about how clear and transparent this new metric truly is. Netflix’s VP of advertising, Amy Reinhardt, states the goal is to provide a "clear and understandable benchmark" for advertisers. However, the method involves multiplying viewers by the estimated number of household members, based on internal research, and considering only those who watch at least one minute of content. The hosts argue that this is more convoluted than transparent, involving assumptions that are difficult to verify.