Part 7/11:
Furthermore, the process appears to be somewhat arbitrary, especially concerning how household size is estimated and how viewers are counted—be it through app usage, background streaming, or simultaneous screens. Neon questions how Netflix will determine these household counts and suggests that this method could be easily manipulated or misrepresented.
The Risks of Inflated Metrics and Potential Fallout
One major concern raised is legal and reputational risk. The hosts point out that many big companies, such as Warner Brothers, Facebook, and Disney, have faced lawsuits for inflating metrics or presenting misleading data. Inflated viewership figures, especially ones that are difficult to verify, could invite scrutiny, lawsuits, or loss of advertiser trust.