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Within AI Studio, users can customize their AI characters extensively—adjusting their names, tones, avatars, and even creating catchy taglines. For example, someone might develop an AI like "Max the Sushi Chef," who assists with recipe ideas or culinary tips. These characters can be embodied as avatars, integrated into virtual worlds, or embedded as non-player characters (NPCs) within games and experiences.
Practical Uses and Sharing
The platform offers a step-by-step guide with expert advice on bringing these characters to life, making the process approachable for novices. Once created, users can decide whether their AI characters are private or shareable, allowing them to become discoverable on Meta's ecosystem—including Instagram Messenger, WhatsApp, and the web.