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Instagram creators can leverage AI Studio to set up AI extensions that handle common direct messages or story replies. These AI contacts can auto-respond to inquiries, share facts about the creators, or promote brands, all while maintaining transparency by clearly labeling AI-generated responses. Several influencers, including Chris Ashley, Violet Benson, and Don Allen, already have their own AI counterparts online, with direct links for fans to interact with.
Ethical and Responsible AI Use
Meta emphasizes responsible AI development by implementing policies and safety measures to prevent misuse. The goal is to ensure interactions remain fun, positive, and helpful while respecting user privacy and consent.