Part 2/6:
According to reports, the new CEO of Long John Silver’s, who previously led KFC for two decades, appears to have a strong affinity for chicken. The decision to incorporate a chicken into the branding seems to stem from a desire to emphasize that Long John Silver’s is not solely a seafood destination but also offers non-seafood options, or perhaps to diversify their image.
However, critics argue that this move is misguided. The attempt to portray the company as a broader poultry provider seems disconnected from the core identity and customer expectations of a seafood-focused chain. Instead of reinforcing their seafood roots, the rebranding risks alienating loyal customers who associate Long John Silver’s with its signature fish dishes.