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The bold move draws parallels to previous branding missteps by other chains. For instance, Cracker Barrel's failed attempt to change their logo last month serves as a cautionary tale. Similarly, replacing a restaurant's emblematic imagery—like Red Lobster’s lobster or Gordon's fisherman—with a chicken could dilute brand recognition.
Industry experts emphasize that brand consistency is crucial, especially for longstanding chains. Drastically changing core branding elements without a clear strategic reason can lead to consumer confusion and loss of trust.