Part 4/6:
Public response to the new logo has been largely negative, with many questioning the logic behind the change. Critics argue it makes little sense to replace the traditional seafood motif with a poultry symbol, especially when the company's primary offerings are seafood. The analogy has been drawn to hypothetical scenario: “What if Little Caesars replaced Caesar with a chicken?”—a move perceived as nonsensical and likely to damage the brand's identity.
Additionally, there’s skepticism about the practicality of offering fried chicken from a chain that has historically specialized in seafood. Concerns are raised about operational issues, such as cross-contamination and flavor integrity, especially considering that fried chicken and seafood are often cooked in the same fryers.