Part 6/6:
Long John Silver’s effort to reinvent its image by replacing its iconic fish with a chicken has sparked controversy and skepticism. Despite the new CEO’s background in chicken-centric brands like KFC, the industry and consumers largely view this shift as a misstep. Clear brand identity is vital, and abandoning it arbitrarily can undermine years of customer trust. The coming months will reveal whether this daring rebranding can be salvaged or if it will become a branding blunder for the seafood chain.